Lumo lives at the intersection of creative indie games marketing and practical data analytics!

Cooperative
Collaborative
Co-Publishing

We help publishers and developers of all shapes and sizes release successful games or manage their existing portfolio.

  • Lumo are a cooperative partner that embed seamlessly with your existing team to provide a data-driven external perspective. A strategic partner that helps maximise the impact of your existing activity.

  • Publisher and developers retain our services to maximise the revenue potential of their existing games and provide strategic insight into every phase of a games life cycle from signing to live-ops.

  • In addition to our retained model, we partner with publishers and developers, delivering our full suite of services on a revenue share basis.

Work With Us

We carefully select our projects and clients, ensuring we work with people we know we can help!

We then build bespoke solutions around your needs.

Our Story

Some of Our Services

  • 1. Store Page SEO Optimisation
    2. Competitor & Market Analysis
    3. Market Positioning & Pricing
    4. Launch Strategy
    5. Release Planning & Timelines
    6. Content Creation Pipeline
    7. QA & Localisation Project Management

  • 1. Product Management
    2. GTM Strategy
    3. Creator Content & Outreach
    4. Showcase Editorial Pitching
    5. First Party Relationship Management
    6. Regional Partnerships
    7. Bundles & Cross-Promotion
    8. Advertising & Media Buying Strategy

  • 1. Community Sentiment Analysis
    2. Release Roadmaps
    3. Discount Strategy
    4. Press Releases & Outreach
    5. Steam Page Relaunch or Reactivation
    6. Back-End Management
    7. Store Page Management
    8. Distribution Opportunities

Get Started

“We take what we do seriously, but that does not mean we take ourselves seriously.”

Meet the Team

  • Claire Barilla

    FOUNDER

  • Steve Stopps

    FOUNDER

  • Shhhh

    NOTHING TO SEE HERE

Small Team
Big Impact

We are a collective.

A team who have worked on games you will have heard of - even though you may not have heard of us.

That is the point.

We work in the background.

Our focus is on you and the games you are creating or publishing.

Together, we have worked in games for over 30 years. Our experience spans development and publishing; supporting games of all shapes and sizes.

Our skills encompass: Marketing, PR, Visibility, Influence Outreach, Production, Commercial Strategy, Community Management, First Party Relationships, Market Analysis and Big Data.

Each of us is successful in our own right, but together we create a formidable hive mind - layering skills that deliver world class success at a fraction of the usual cost.

Our approach ensures more of the money your game makes stays with you.

I am not a Robot

In a world of AI, it is nice to know you are dealing with real people, with real thoughts and feelings. People who share your passion for the craft. Here are some videos of Claire and Steve IRL.

Our Mission

We help publishers and game developers build a sustainable business; balancing commercial success with artistic vision.

We believe that together we can create a fairer industry that values creativity and personal expression, while ensuring creators are paid fairly for their work.